![]() Going beyond previous research showing that situational factors (e.g., thirst, fatigue…) can increase people’s sensitivity to subliminal advertisement, our results suggest that some dispositional factors could have the same potentiating effect. However, this effect was twice as strong for participants high in sensation seeking and did not occur for participants low in sensation seeking. ![]() ![]() Results revealed that being exposed to Red Bull lead on average to small increases in participants’ preferences for the primed brand. Participants with different levels of sensation seeking were presented subliminally with the words Red Bull or Lde Ublr. This study assessed whether subliminal priming of a brand name of a drink can affect people’s choices for the primed brand, and whether this effect is moderated by personality traits. 3Department of Psychology: Cognition and Behavior, University of Liège, Liège, Belgium.2Department of Psychology, University of Texas, El Paso, TX, USA.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |